While fishing may seem to be a highly specific topic, there are great eCommerce designs for it too. This Fishing Store Magento theme is one of them. It features large images both in the slider and in the category preview block. These images along with the header occupy the entire above-the-fold area. Categories and products are enhanced with contrasting labels marking new and special products. In general, the homepage of this theme is the node providing links to the rest of the content, where main information is displayed. But there are some elements unique to the homepage - for example, the newsletter block and the Google Map.