Due to bright colors this stationery store Magento theme has a nice cheerful layout. Design elements are placed over the paper texture background. Main menu is supplied with tooltips. Newsletter subscription form pops up when the user enters the store, so you can be sure that your customers won't miss it. Lots of big and small banners perfectly promote the best store offers. Featured products are placed in four columns. They have very cute sketchy icon-based call-to-action buttons.